Yahoo!^® Search Marketing and Overture PPC Campaign Management

Overture's listings appear in search results on the Web's leading sites and advertisers have received over 170 million highly targeted sales leads per month. Overture enables businesses to potentially reach 90% of active Internet users.

Overture can list your business in the search results on many of the top US search properties, including AltaVista, InfoSpace, AlltheWeb, NetZero and Yahoo!

After Overture has been purchase by Yahoo!^®, its PPC Campaign Program is called Yahoo!^® Search Marketing.

Using Sponsored Search from Yahoo!^® Search Marketing

1. Select the right keywords for your products/services
2. Create your own title and description which best describes the products and services
3. Bid on the keywords you have chosen to place your company into the advertising network

Benefits

1. Potentially covers 90% Internet users
   With a large network, Yahoo!^® Search Marketing is a great platform for your PPC Advertising Campaign
2. Content Match™
   A circulation system that allows your ad to appear in partner's site which content covers related news about your product, reviews and other articles.
3. Reach the customers who are most likely to buy

Other PPC engines supported:

< Back to Engines page | Google | Miva | Mirago | MSN | Looksmart | WebFinder

To take advantage of an automated PPC bid management solution please see our list of recommended PPC Bid Managers.